Transform Peel is located at Nambeelup in the Peel region of Western Australia, approx. 75 kms south of Perth.  The project comprises three integrated, strategic elements:  a 42,000 ha Peel Food Zone, a 1,000 ha Peel Business Park and the Peel Integrated Water Initiative.  It is a 35 year project which is expected to culminate in $16.2 billion pa economic output by completion in 2050.  Transform Peel is devised, developed and delivered by the Peel Development Commission.

Why is Transform Peel important?

It caters to a rapidly increasing population (growing from 130,000 to an estimated 440,000 by 2050), achieves better environmental outcomes for the Peel-Harvey catchment and estuary, and secures food production for the Perth Metropolitan region. It answers imperatives of diversifying the Peel economy, creating jobs, improving competitiveness, fiscal sustainability and delivering innovation. It is unique and ambitious – the focus on sustainable food and water supplies for the region makes it unlike anything previously conceived.

Transform Peel Program Management Office

The Program Management Office (PMO) is the Peel Development Commission.  In a unique departure from their standard role of facilitating, activating and advocating, the Commission is operating the PMO of the program and for the first time, a Development Commission is directly managing a program.

The PMO comprises Linda Cunningham, Program Director, and David Arkwright, Program Officer, and is responsible for the overall management of the program – both the short term outputs of the individual elements as well as the longer term outcomes.

Progressive elements include:

  • Peel Agri-Industry Research Facility – the planning of a research facility and the development of a business case for consideration for funding
  • Investor Mobilisation Program – development and implementation of an investor mobilisation program
  • Communications Program – creating and implementing a communication strategy to support the Transform Peel program
  • Enterprise Competitiveness Support Project – encompassing support in marketing, market access, access to capital, entrepreneurship, leadership, workforce skills and capabilities

Peel Business Park

Peel Business Park is the first stage of Transform Peel which is funded by the State Government and is being delivered in partnership with LandCorp, Peel Development Commission and the Shire of Murray.

It is a strategically located industrial estate designed to house light and general industry, research and development training facilities, agribusiness, transport and logistics companies.

Located east of the freeway and just off Lakes Road, Peel Business Park provides excellent immediate access to the growing southern corridor, with the freeway and Mandurah CBD only minutes away.

The Peel Business Park Program is managed by LandCorp

Peel Business Park Offices

Peel Food Zone

The Peel Food Zone focuses on opportunities to develop innovative food production and drive year round production of high quality produce that is not climate dependent. It will support the development of innovative food technology solutions.

The Peel Food Zone Program is managed by the Department of Primary Industries and Regional Development

Peel Integrated Water Initiative

The Peel Integrated Water Initiative will map existing water resources and research innovative methods of water catchment and storage to meet Peel’s projected population growth, future farming and manufacturing.

The Peel Integrated Water Initiative is managed by the Department of Water